Apple today announced two new live global radio offerings on Apple Music, now available to music fans in 165 countries. Beginning today, Beats 1, the flagship global radio station, will be renamed Apple Music 1, and two additional radio stations will launch: Apple Music Hits, celebrating everyone’s favorite songs from the ’80s, ’90s, and 2000s, and Apple Music Country, spotlighting country music.
Since Apple Music’s launch in 2015, Beats 1 has grown into one of the most-listened-to radio stations in the world, consistently delivering the best in-depth artist interviews, more global exclusives and premieres than anywhere else, and unique programming that produces culture-moving, news-making moments year after year. Throughout its evolution, Beats 1 has established an inherent camaraderie with the artist community and championed human curation and discovery — an approach that will continue across the three stations.
I admit, I haven't always tuned into Beats 1 (now Apple Music 1), but I have tuned into some of the shows on demand individually. Unfortunately, shows like Dr. Dre's The Pharmacy and Q-Tip's Abstract Radio have gone dormant, so I'm curious where they stand on Hip-Hop, even though I do trust Ebro Dardan as a curator. I also haven't really explored what they're doing for shows in the Alt and Indie Rock spaces, but I'm kinda curious. Either way, I feel like expanding their station lineup is a good step.